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What are private label products ?
Surely you have noticed in supermarkets or even on the relevant online marketplaces such as Amazon products that look similar or even identical but have a different logo. This is exactly what private labeling or maybe even white label products are.
Stronger customer loyalty through own branding!
This headline actually describes in one sentence the main factor in the field of private label or white label products. If you are already selling merchandise, you are surely aware that customers who once bought from you will convert away from you due to e.g. a better offer from your competitor. After all, this can only happen because your competitor offers an identical product without any unique selling proposition. For this reason, more and more retailers are deciding to create their own private label and sell potentially well-performing products in a modified or identical form in their own packaging layout. In most cases, this practice already represents enough unique selling proposition to significantly increase your customer loyalty.
How do you realize your first private label product?
In a nutshell: If it is a powder-based food or dietary supplement, you have already come to the right place.
We offer:
Feel free to call us or write us via our contact form, we will get back to you shortly with concrete solution proposals.
